Ghost Pepper Design Studio was built on a simple belief: great design isn’t decoration — it’s a catalyst for growth.
Betsy Bland founded Ghost Pepper Design Studio in 2024 after two decades of experience leading product and design at organizations like Wayfair, Capital One, The Motley Fool, Deloitte, and more. Across those roles, She’s launched new products, built and scaled design systems, led global teams of 50+, and partnered with executives to set strategy that drives measurable business results.
Through Ghost Pepper, we help companies:
Define and align around a clear product vision that connects to customer needs and business goals.
Design experiences that convert, retain, and inspire — turning complexity into clarity.
Build and scale design capabilities, whether you’re hiring your first designer or leveling up to a design leader.
Coach leaders and teams to work smarter, with more confidence, impact, and collaboration.
Every engagement is tailored. Sometimes you need a strategic thought partner. Sometimes you need hands-on design leadership. Sometimes you need help building the right team. Whatever the case, I’ll bring the right spark at the right moment — so your business can grow with confidence.
